Dr. Dominic Pugatsch, former Co-Head of Public Affairs at Hirslanden will be in charge of all corporate communication as from April 2022 as Head of Corporate Communications of the Hirslanden Group.

In future, corporate communication, public relations, marketing communication and public affairs will be managed as an integrated communication division. Dominic Pugatsch will drive forward the expansion of the newly created division in close collaboration with the Executive Committee, the hospitals and outpatient units and the doctor and partner networks in order to take better account of the new strategic focus on Hirslanden's Continuum of Care concept and the growing requirements of a public debate increasingly shaped by politics.

“I am very happy that we are taking a huge step towards integrated communication by uniting corporate communication, public relations, marketing communication and public affairs under one roof. Together with the management of the hospitals and outpatient units in each healthcare region, we will be in an even better position in future to consistently showcase the added value we are creating for individuals and society to all stakeholders”, explains Dr. Daniel Liedtke, CEO of the Hirslanden Group. One of the central cornerstones of the Hirslanden strategy is the Continuum of Care concept of high-quality and integrated medicine from birth to old age, from prevention to cure, both on a physical and digital level.

Dr. Claude Kaufmann, Head of Media Relations at the Hirslanden Group will head the administration of the expanded Corporate Communications division. In addition to his current tasks, he will work closely with Dominic Pugatsch to organise and run the merged departments.

In the last one and a half years, Dominic Pugatsch has already had a strong influence on the strategic and political orientation of the corporate communication activities. Before his appointment as Co-Head of Public Affairs, Dominic Pugatsch had been working as the Executive Director of the GRA Foundation against Racism and Anti-Semitism since 2016. Prior to that, he had worked as a lawyer. He has proven political, media and regulatory experience.